{$name}, reverse-engineer a competitor campaign

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      One prompt move. Five quick ways to try it. Bring one to the drop-in and make it useful on real work.
    

Before / After

The competitor work gives up its brief.

Before

What do you think of this competitor campaign?

After

Reverse-engineer this competitor campaign. Infer the likely audience, KPI, proposition, hierarchy, creative bet, proof points and three weaknesses. Return a table plus one idea we should not copy.

The key tip

Finished work reveals the brief. Reverse it.

By CIX AI Learning

Use AI to move competitor review from opinion into audience, objective, hierarchy and testable ideas.

Learn the method

Five quick-fire tries

Pick one. Test it on real work.

Competitor & Market Read

Have you tried identifying the likely KPI?

Ask whether the work is built for awareness, traffic, appointment, sale or loyalty.

3 min

Have you tried mapping message hierarchy?

Ask what the campaign wants people to notice first, second and third.

3 min

III

Have you tried finding the creative bet?

Ask what risk or point of view the campaign is taking.

3 min

Have you tried asking what not to copy?

Make the comparison useful by naming what would not fit Ralph Lauren.

2 min

Have you tried turning critique into a test idea?

Ask for one measurable experiment inspired by the competitor read.

4 min

Go deeper on this week's topic

Google: AI for marketing teams

Google Ads: Creative performance tips

HubSpot: Marketing prompt library

OpenAI: Prompting basics

Drop-in lab

Bring one prompt.
Make it work.

Use the drop-in to try one of this week's five prompts on a live task, tighten the brief, and save a reusable version.

Thu 23 · 14:30 · 30 min

One thing, this week

Reverse one competitor campaign. Post the brief you think sat behind it.

Reply in #have-you-tried